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This is an archived copy of the 2018-2019 catalog. To access the most recent version of the catalog, please visit http://catalog.umt.edu/.

BMKT 240 - Advertising. 3 Credits.

Offered spring. Offered at Missoula College. Exposure to the history and fundamentals of advertising; in-depth exploration of advertising media, budget plans, ad campaign designs, and in-house promotion designs; and the production of actual radio, television, and print advertising.